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Use the colors from the product as a background for online advertising

Match the background images to the colors found in the product photo. Choose from 3 options.

Colors are one of the pivotal elements in advertising. They are related to our emotions, make us feel comfortable or uncomfortable, and affect our purchase decisions. Therefore, you must use them effectively and strategically.

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APPEAL WITH CREATIVE ADS USING THE COLORS FROM THE PRODUCT PICTURE

Need to create a product ad to showcase your product or service? Use the colors found in the product photography and no others. Graphically coordinated ads will help you get the customers' attention. At the same time, you will create visual continuity, with which you will get your brand's visual communication into the customers' minds.

In our app, we have significantly shortened the search for product colors. You manage that with only one click. You have three options to choose from here. The app generates colors from the source image.

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ADVANTAGES AND DISADVANTAGES OF BACKGROUND COLORS

Using the product's color as a background in advertising helps to increase brand recognition. But only if you use the same color in ads, on your website, product packaging, or other marketing materials. Customers will remember your brand quickly and recognize it more easily.

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Same colors for products, website and online campaigns.

💡 TIP

Also, consider the color of the text and other graphic elements. Make sure the ad's text and details are easy to read for your potential customers and that they contrast sufficiently against the background.

Finally, remember that using the product color as a background in online advertising may not always be the best choice. If your brand is associated with a color not contained in the product image, it may be better to use that color in your ad.
 

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TRY THE APP'S HANDY FEATURES FOR 30 FREE DAYS

Feed Image Editor helps you speed up and refine image advertising. Try it for 30 free days. And don't forget to sign up for our free webinar. We will introduce you to the world of image marketing and explain profitable ad-making step by step.

 

Wrote by / Kristína Gromová / Tuesday, 21. March 2023 - 16:21
Kristína informs the world what we do in the Feed Image Editor. She writes articles, shares tips on how to work with the app’s tools and posts news on social media. She also coworks on our visual identity. When she is not a content specialist, she is on the dance floor.
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