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Use Snap Pixel and get better results from your ads

Get the ability to track the number of Snapchatters who engage with their website after seeing their dynamic ads and target them again. 

The Snap Pixel is ideal for achieving your direct response objectives, such as generating leads, acquiring subscriptions, or increasing product sales. It enables you to measure these objectives beyond the scope of a single session or device.

snap_pixel_snapchat_increase_ads


BENEFITS OF USING SNAP PIXEL

Before we deeply explain to you what Snap Pixel is, meet three benefits of using it: 

  • help advertisers measure results
  • optimize audience targeting
  • build audiences for their ad campaigns

WHAT IS SNAP PIXEL

The Snap Pixel is a JavaScript code snippet that can be embedded on your website. It empowers you to monitor the activities performed by Snapchatters on your site. For instance, when a Snapchatter adds a product to their cart, a Snap Pixel event is triggered, which is then recorded in your ad account. This functionality enables you to attribute conversion events, such as add-to-cart actions, to your campaigns and effectively reconnect with Snapchatters who have previously visited or completed similar actions on your website.

graphic_templates_snapchat_ads_snap_pixel


WHERE AND HOW TO GENERATE SNAP PIXEL

Follow these five steps to start with Snap Pixel:

  1. Log in to Ads Manager and click on the menu in the top corner. Then, select "Pixels."
pixels_snapchat_snap_pixel_create


  1. Click on "Create Pixel," provide a name for your pixel, and click "Create."
create_ads_snapchat_snap_pixel


  1. Choose the ad accounts with which you want to share the pixel by entering the ad account name in the search box.
  2. In the top right corner, click on the "Set Up Pixel" button and select "Pixel Code."
  3. [Recommended] Activate the "Automated Matching" toggle for enhanced functionality.

Moreover, Snapchat made a short video on how to set up a Snap Pixel:

EVENT TYPES FOR SNAP PIXEL

After installing the pixel, we recommend you to include specific events and parameters within the pixel code in order to utilize Dynamic Ads. By correctly setting up these events and including their corresponding item_id passback, Snapchat can accurately identify user actions on your website. This enables them to deliver relevant content from the catalogue based on user interactions.

evemt_type_snap_pixel_snapchat


To see concrete events and learn more click on Snapchat business help.
 

DYNAMIC ADS ON SNAPCHAT

And what are the most attractive ads on Snapchat? With the Feed Image Editor, we have an answer for you. In our app, we have a lot of inspiring pre-made and editable templates. Snapchat allows to use CTA, text, or different graphic elements. Your advertising can look like this: 

snapchat_ads_snap_pixel_graphic_template


Try it now, with a 30-day free trial and see how templates work with the combination of dynamic ads and Snap Pixel.


 

Wrote by / Kristína Gromová / Tuesday, 25. July 2023 - 14:47
Kristína informs the world what we do in the Feed Image Editor. She writes articles, shares tips on how to work with the app’s tools and posts news on social media. She also coworks on our visual identity. When she is not a content specialist, she is on the dance floor.
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